2026/04/14
Announcement of the "2026 Nago Milkku Craft Campaign"
This product and event has ended.
Make it with a package!
Nago Milk Craft Campaign
Submit a work made using Nagomilk product packaging for a chance to win a "giftee Box®" worth 5,000 yen!
On February 1, 2026, "Nago Milkku" was renovated.
The concept of the renewal is
"A melt-in-your-mouth, moist, rewarding milk"
On February 1st, 2026, "Nago Milkku" will be renovated!
The soft bean paste, made with milk from Chiba Prefecture, has an even richer milky flavor.
We've also improved the balance between the filling and the dough, resulting in an even more cohesive texture!!
We also revamped the packaging design, aiming to evoke the image of "connecting people, hearts and minds."
This design depicts milk dripping from a milk pitcher, rendered in a single, continuous stroke.
Nagomi no Komeya will be holding the "Nago Milkku Craft Campaign" on Instagram from April 21, 2026 to May 31, 2026, using the upgraded "Nago Milkku" packaging.
This campaign consists of two parts: the "Nago Milkku Award" and the "Shinohama Leon Award"! Nagomi no Komeya's PR manager, Shinohama Leon, will also be joining as a judge!
Nagomilk is a sweet shop with the theme of "sweets that spread smiles."
This bun has a gentle milk flavor and melts smoothly in your mouth, making it hard to stop eating.
May the gatherings around Nagomilk be filled with even more smiles...
With this in mind, we hope you will enjoy our sweets to the fullest.
We will be holding a "Craft Campaign" to invite participants to create works using the packaging.
"Make it with a package! Nago Milk Craft Campaign" Implementation Summary
[Posting theme]
We are looking for photos of craft projects made using NAGOMI-YONEYA's "Nagomi Milk" packaging.
Among those who post a photo of their finished work with the hashtag "2026NagomiLukuCraftCampaign",
Five winners will receive a gift of their choice, the "giftee Box®," worth 5 yen.
[Recruited works]
Fashion accessories such as pouches and bags, interior items such as objects, art, and storage,
Stationery such as notebooks and pencil cases, toys such as doll houses and robots, etc.
Anything made from Nagomilk individual bags, boxes, wrapping paper, or a combination is fine.
(As long as the photo shows that one of the above materials is used, it is OK to use it in combination with other materials.)
Materials used
Nagomilk packaging
Individually packaged
Box/wrapping paper
<Examples of works being solicited>
*This packaging is the previous version.
Work (top row): Shima Shima Usagi(X: @shimashimausag2)
Click on the image to go to the how-to video (Youtube).
Mini bag-style pouch with charm
Jewelry box
Basket-type storage box
Work (bottom row): pig*mug(Instagram: @pig_mug)
Remake pouch
Remade tote bag
Remake Notes
【Application method】
- (1) Follow the official Instagram account of NAGOMI-YONEYA, “@nagomi_yoneya”
- (2) Take photos of the works you made using the “Nagomilk” packaging.
- (3) Post on Instagram with the hashtag "#2026nagomirukucraftcampaign".
NAGOMI-YONEYA Official Instagram Account
https://www.instagram.com/nagomi_yoneya/
The photos you submit may be posted on NAGOMI-YONEYA's website and official social media sites.
Your personal information may also be used in promotional activities such as in advertisements and magazines.
Please apply only if you agree to secondary use.
- *Each person may apply as many times as they like.
- *Entries must be made by residents of Japan, and gifts will only be sent domestically.
- *Those with private accounts will not be eligible.
- *Please note that entries will be invalidated if the hashtag "#2026nagomirukucraftcampaign" is not included or is entered incorrectly.
【Application period】
2026年4月21日（火）9:00から2026年5月31日（日）23:59まで
[Gifts]
①≪Nago Milkku Award≫
Five winners will receive a "giftee Box®" worth 5 yen.
- *The "giftee Box®" is a digital gift provided by Giftee Inc., and you can exchange the "Gift Points" you receive for any product of your choice from a wide range of options.
There is no need to register as a member or download an app to use "giftee Box®" and "Gift Points," and you can also choose multiple payment service points within your held points. - *Prizes will be awarded around the end of June 2026.
- *Please note that there may be delays due to various circumstances.
- ・You can exchange it for any product you like from the lineup.
- ・Please check the number of points on the ticket you received.
- - The lineup and the points required for exchange may vary depending on the gift given and are subject to change.
- ・Point exchange rates vary depending on the product. Please check the required number of points carefully before exchanging them for the product.
- *The lineup may change at any time.
- ・There is a limit to the amount of points you can use. Please exchange your points for a product of your choice before the limit is displayed on the home screen.
- ・After the expiration date, the remaining points will expire. Points cannot be refunded.
- ・Points cannot be added to the account.
- - Product changes or cancellations cannot be made after product exchange.
②≪Shinohama Leon Prize≫
Three lucky winners will receive a Nago Milkku T-shirt signed by Leon Niihama, the PR manager of NAGOMI-YONEYA.
On Tuesday, June 24, 2025, singer Leon Niihama was appointed as the "Public Relations Manager" for Nagomi no Komeya!
As a member of the NAGOMI-YONEYA group, we are strongly promoting our attractive sweets and shops, including "Nago Milkku".
They're promoting it for us!
To celebrate Leon's appointment as PR manager, we will be giving away Nago Milkku T-shirts!
This is amazing! It even has Leon's autograph!
The judging will be conducted by Leon himself! Who will be chosen by Leon?! Stay tuned!
*You will receive either the ① Nago Milkku Award or the ② Niihama Leon Award.
[Winner Announcement]
We will contact the winners via Instagram Direct Message. At that time, we will ask for the name, phone number, and shipping address for the prize, but only for the three winners of the "Shinohama Leon Award".
The five winners will be announced in late June 8.
The winner will be asked to submit a photo of their work along with their Instagram username (which must only contain @ and letters, numbers, and symbols).
We will introduce it on the NAGOMI-YONEYA website and in an Instagram post.
2025 Nagomilk Craft Campaign
Find out the winners here!
[Notes regarding photography]
When taking photos, please check the following:
- If the subject of the photo is a person, please get their consent in advance before posting.
- ●Please be careful that no object that may reveal personal information or other confidential information is reflected in the image.
(Reflections in mirrors and glass, or pet collars reflected in the image, etc.). - ●Please be aware that photographing a third party's copyrighted work and using it to edit or composite images may constitute copyright infringement.
- ●Please make sure that your submission does not contain any content that libels or slanders others, or anything that may offend viewers (violent or sexual photos, posters, etc.). If your submission is found to violate the application guidelines or other public order and morals, your application will be invalidated.
- ●Please refrain from submitting entries that use copyrighted material (character stuffed animals or dolls).
[Other points to note]
- ●Applicants agree that their submitted work may be used, published, reproduced, publicly transmitted, etc., free of charge and for an unlimited period of time for the purpose of promoting YONEYA CO., LTD.
- Please note that any problems arising from posts related to this campaign will be the sole responsibility of the applicant.
- ●If you are under 20 years of age, please apply with parental consent.
- ●We do not accept any applications or information regarding the selection results for this campaign.
*Winners will only be notified of the winning results via direct message. - ●This campaign may be changed, interrupted, canceled or terminated in whole or in part without notice.
- ●Instagram is not involved in this campaign.
- ●Internet connection fees and communication costs associated with applying for this campaign will be borne by the applicant.
- ●If we are unable to deliver the prize to you due to reasons such as an unknown address or inability to contact you, your prize will be invalid.
- ●The winning rights belong to the winner and cannot be transferred or resold.
