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- What is “Nagomi”?
What is “Nagomi”?
From "Yokan YONEYA" to "NAGOMI-YONEYA"
Our company has already become known as a long-established company in the Japanese confectionery industry.
However, we believe that we cannot rest on our laurels based on tradition, and must move forward into the future.
This is the company philosophy we have set out to create a Japanese confectionery culture for the 21st century.
That is "Nagomi." This symbol mark incorporates the characters "wa + aji" (harmony + taste) in the form of two overlapping circles, which represent the harmony of the heart, delicious taste, tradition and innovation.
The design combines gentle curves with powerful calligraphy to express our determination to proactively push forward with new challenges. This idea of "harmony" + "flavor" = "comfort" is the origin of our YONEYA.
The word "Nagomi" has four meanings:
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1
Creating a comforting taste
It is imbued with the meaning of creating a gentle flavor that touches people's hearts and a world of flavors that can be enjoyed by all five senses.
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2
Producing a delicious lifestyle
It is imbued with the meaning of creating a gentle flavor that touches people's hearts and a world of flavors that can be enjoyed by all five senses.
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3
Connecting people and hearts
It has the meaning of opening people's hearts and playing the role of a medium for heart-to-heart exchange.
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4
Spreading a prosperous future
It is filled with the wish to embrace friendship and love and create a rich future.
By putting this "Nagomi" into practice, we hope to please not only our customers' tastes,
I want to help you enrich your mind as well.
From "Yokan YONEYA" to "NAGOMI-YONEYA".
With an eye towards creating culture as an extension of creating flavors, we aim to make sweets that are enjoyed by an even wider range of generations.
A "Thank You Creative Company" where the spirit of "Nagomi" lives.
"Nagomi" means putting a smile on people's hearts.
To do this, you must first think about what you can do for many people. This will show your concern for many people and attract a desire to contribute to society. NAGOMI-YONEYA has set a new vision of being a "Thank You Creative Company."
This is to create a culture where people care for and are grateful to everyone they come into contact with, and where the word "thank you" is more prevalent. The attitude of trying to be of service to many people is also directed towards Chiba Prefecture, the hometown that nurtured the YONEYA.
